One of my favorite projects is helping brands define who they are through branding. Here I’ll share some common misconceptions about brand colors and how to work through them if you are on a branding journey or thinking about starting one.

Did you know that most New Year’s goals fail? By mid-January most people have already forgotten about or given up on the goals they carefully set just a couple weeks before. A recent study cited by WebMD found that “64% of people abandon their New Year’s resolutions within a month”.