March Recommended Resources: Highlighting Women Entrepreneurs
Marie Forleo | Sally Hogshead | Rachel Pederson | Jennifer Zweig | Danielle Wiebe | Helena Pearce | Hanoi Morillo
Estimated Read Time 3 Minutes
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The month of March has quickly become known as women’s month, due to International Women’s Day being celebrated on the 8th. Today, I’m highlighting some women entrepreneurs whose books, podcasts, and courses I’ve found personally useful as I build my own business. Lynx Point Creative is an ever-evolving enterprise that pivots to serve the developing needs of creative businesses. To stay current with trends and new developments, I’m always looking for ways to continue learning about best practices and new resources. I’m happy to be able to share some of them with you today and to also highlight the great work being done by other entrepreneurial women.
Book Recommendations
Marie Forleo – Everything is Figureoutable
Marie Forleo is a well-known entrepreneur and business coach. Her book Everything is Figureoutable lays out her strategy, which is grounded in the belief that everything can be figured out. Instead of seeing dead-ends as the end of the road, she encourages her readers to look for opportunities and other ways of looking at things to rise above apparent failures or roadblocks. This book is a great inspirational read with concrete advice to encourage more positive ways of looking at situations and real-life stories showing how mind shifts can make a huge difference in outcomes.
If you like taking personality tests and learning about different classification systems to help you understand yourself and the people around you, this book is definitely a must read for you. Sally developed a classification system called the Fascinate Test to categorize how your unique personality makes you fascinate. She posits that what makes a connection, sale, etc. is really the personality of the person selling. We have all heard that “people buy from people”, “people give to people”, etc. but she takes it a step further so that you can see what specifically about your personality will make the difference. By highlighting and stepping into your unique strengths to fascinate your clients, listeners, or customers, you will be able to get and keep their attention long enough for them to hear your message. Her test is unique because instead of measuring how you respond to the world around you, it measures how the world responds to you. I have followed Sally for a number of years, and I find her system really fascinating – which I guess means that it is working!
I recently came across social media expert Rachel Pedersen and her book Unfiltered. I haven’t finished the entire book yet, but after reading the Amazon Kindle sample I went ahead a purchased the entire book. Not something I often will do on impulse! I was captivated by Rachel’s focus on being your real self online. In a world where so much of online identity is filtered and carefully curated, showing your struggles or real thoughts can feel counterproductive or like oversharing. However, she has found that people connect with authenticity and really want to know the real you so they can identify your struggles with their own. I’m looking forward to reading the rest of this book as one of my goals for this month.
I first heard about Jennifer Zweig’s work in personal branding on the Business Babes Collective podcast, (more on that below). I was interested enough in her point of view to purchase her book, Be, on Amazon kindle and I’m glad that I did. The book is based on the premise that entrepreneurs just have to be their own unique selves to find success. By building a business based on the unique qualities and expertise of its founder, the business will stand out in a crowded world and serve a distinctive purpose and function. Each chapter ends with a short exercise to work out how the information in the chapter specifically applies to you and how you can use it for developing your personal (or business) marketing. Jennifer also has a companion workbook to go with her book, and although I haven’t had a chance to look into it yet, I’m sure it’s a great additional resource.
Podcast Recommendation
I’m not normally someone who likes to spend a lot of time listening to podcasts. However, I recently listened to a couple episodes of Danielle Wiebe’s Business Babes Collective Podcast and I was pleasantly surprised by all the useful information. Although some podcasts seem to be largely advertisements to sell online courses and materials, I really like that Danielle interviews different interesting people who share insights that are directly applicable for my business. Her interviews also introduce her audience to other small business leaders who are looking to make a difference which is very encouraging and great to build community.
Courses Recommendations
About a year ago, I discovered Domestika courses. Although these courses are not free, the platform often has sales. If you can grab this course on sale or not it is well worth it. This is one of the best guides to content marketing that I’ve discovered so far. Helena is a marketer and strategist who has worked for big name brands like Amazon, Samsung, and PlayStation. She has clear methodology and strategy and provides numerous additional resources. Doing the “homework” throughout the course is a great way to internalize the large amount of information and to work on putting it into practice. You will end the course with a finished marketing piece in hand that you can use, plus a lot of new knowledge. Taking this course changed the way I approach marketing for my own business, and I highly recommend it.
Hanoi Morillo – Agenda Organization for Energy and time Management
Hanoi Morillo’s bio is an impressive listing of executive positions at top companies and entrepreneurial achievements. The obvious question that comes to mind is how she achieves so much with the limited time we all have. In her Domestika course she teaches that the real way to time management is through energy management. It is a good way to reframe how you spend your time especially if most of your business work is self-directed. Throughout the day certain tasks will use up your energy and some “distractions” are actually ways to relax our minds and rebuild our energy. It’s important to regulate your energy throughout the day by arranging your agenda with energy in mind as opposed to trying to fit everything in based solely on time. This will ultimately make your day and week more productive.
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